Internet Marketing Resources

How-to guides, tips, and strategies to reach new customers through SEO, PPC, content marketing, social media, and other digital techniques.

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Common Keyword Myths

Keywords are the words that tell a search engine what your page is about and that correspond with user searches. Google and other search engines have always kept their algorithms secret.

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When Should You Use Pay Per Click?

With all of the free options out there, many companies are hesitant to pay for traffic for their websites. But, pay-per-click (PPC) advertising can be an extremely powerful tool, allowing you to increase your exposure, grow your business and get access to clients who may otherwise have never found you.

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How Is Your Technical SEO?

You can have top quality content created by the best marketing minds in the business, but if your website is not up to technical snuff, you will still not win the conversions that you want. Make sure that your site satisfies all of the following to secure high spots in the SERPs and the traffic that you need to succeed.

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Retaining Customers with Email Marketing

Businesses place a tremendous amount of emphasis on customer acquisition.

However, it's easy to neglect your most valuable group of prospects: the people who have purchased from you before.

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Google+ Changes Have Strong Implications for Local SEO

In a recent branding shift, Google repositioned its social network, Google+, away from its Local Business services.

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Essential Keyword Optimization Locations

Best practices for search engine optimization and content marketing are constantly evolving. With seemingly endless improvements to technology and user experience, it has become difficult to stay ahead of the curve and maintain online visibility using the most up-to-date digital marketing tactics.

However, one SEO technique has withstood the test of time and remains an important aspect of any content strategy: keyword optimization.

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Online Reviews: The New Word of Mouth

Ask local business owners what their most important marketing tool is, and you'll mostly get replies based around the idea of "word of mouth".

It's true: referrals will always be an important way to gain new clients. But the way in which businesses can gain referrals is changing with evolving digital technologies. In fact, according to industry leader Search Engine Land, 88% of customers trust online reviews as much as personal recommendations.

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Why Your Search Rankings Fluctuate

"But...I was on the first page yesterday!"

This is commonly exclaimed among business owners when checking into their search engine rankings. Most don't understand how they lose position for an important keyword, especially if they have held a top spot for a long time.

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5 Powerful Call-to-Action Styles

Your website's content looks great, is well-written, and is useful to your client-base. It's informative and gives potential customers the details they need about your company's brand, including your mission, values, and core products or services.

But your phone isn't ringing as often as you'd like, and the amount of new customers from your website is strangely low for the volume of traffic it receives.

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Be Found When Your Product Is Searched

Designing an effective PPC Advertising campaign is part science, part art. By blending the technical with the creative, our digital experts will build a results-driven strategy to maximize leads, conversions, and ROI.

We'll make sure potential customers see you — not your competition.

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6 Essential Tips to Optimize Your Google Listing

Consider these facts: Consumers use smartphones now more than ever; Mobile searches have surpassed desktop and will continue to increase; Smartphones have built in GPS.

Google knows all of this, and caters to its mobile users by prioritizing search results to an individual's exact location.

What does this mean for local businesses?

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4 Keys For Pay Per Click Campaign Success

The groundwork for a high-performing Google AdWords Pay Per Click advertising strategy is so simple, yet so elegant.

So obvious, yet so obscure.

So easy to understand, yet so easy to overlook.

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How to Use a Compelling Story for Effective Marketing

Your content strategy should operate on this basic principle: the longer a person stays on your website, the greater likelihood of generating a sale.

A proven writing technique for keeping readers on your site and maintaining their interest is to think of your content like a story.

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