Keyword Research

Keyword research is a crucial aspect in developing a base for an SEO campaign. Researching keywords and phrases to be used in the optimization of a website ensures that target terms will be utilized to guide quality web traffic. The base steps for effectively researching keywords and key phrases starts with familiarization of the target industry and the website designated for optimization.

With this knowledge, it is then time to create an initial keyword list by brainstorming all main words you may think that a potential customer would use in search engines to locate your products or services. This should include terms that are broad, targeted, and both research and purchase related.

The initial keyword list will serve as a starting point for further keyword research. This list consisting of terms resulting from brainstorming will then be used in conjunction with various online keyword research tools. These tools are extremely useful in gathering alternative terms and synonyms of previously identified key words through use of a lateral thesaurus.

The keyword research and search engine tools also display data relevant to the search popularity and also the competitiveness of keywords and key phrases. The data attained through keyword research tools will be compiled and analyzed to determine which keywords and key phrases would be best to target for optimizing the website.

Our goal is to assemble a list of key words and phrases that are a mix of both broad and targeted to be utilized in the search engine optimization campaign. After all, it is important to use both types of terms in combination because they describe your site in detail on multi-levels to the search engines that crawl and index the website in result listings.

These terms will be tested in search engines to review websites that appear in the search engine result listings. Information gathered through competitor analysis will be used in planning the implementation of targeted keywords into the website.