SEO analysis and reporting is essential and tied into every aspect of a search engine optimization campaign. It is the basis of the development, execution, refinement, and maintenance of an ethical website optimization strategy. MustBeOnline.net is dedicated to practicing white hat techniques based on long term search engine trends and guidelines.
The website itself needs to be thoroughly analyzed on both global and page specific levels. This process will give a baseline to the sites current status of technical, structural, and textual content elements. Much like planning a trip, you need to get a grasp on what you’re working with, take notes on what you currently have and need to make it, find your starting point, and move forward towards your goal.
To find your starting point, we will see exactly where the website currently stands within the search engine results for target phrases determined from our keyword research process. The data attained from the positioning analysis serves as our benchmark position, the base reference point at the start of our SEO campaign. An addition to this process is reviewing other high ranking websites appearing through competitor analysis.
The process of monitoring website search result movement by keyword and key phrases is all completed manually, and through search engine provided services such as Google webmaster tools and Google analytics. Reason being is search engines do not like the use of automated queries completed by position tracking software.
As the website optimization progresses, we revisit the steps of SEO analysis and reporting to monitor the movement within search results and track effectiveness of ongoing efforts.
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