MustBeOnline Resources

Web development and online marketing guides, tips, news, and trends to help business owners succeed in the digital world.

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Internet Marketing

Common Keyword Myths

Keywords are the words that tell a search engine what your page is about and that correspond with user searches. Google and other search engines have always kept their algorithms secret.

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Web Design

Create Compelling Content

We've all heard the cliche: content is king. Content is what tells search engines that you are relevant and deserve high placement in the results page.

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Web Design

How Buyer Personas Help Build Connection

Which do you respond to better: a generic invitation or one that is addressed to you, from someone who seems to know who you are and what you need?

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Web Design

Essential Components of a Landing Page

Your landing page is the place where prospective customers form their first impression of your company and your product. When they first arrive, they have little investment in who you are or what you have to offer.

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Internet Marketing

When Should You Use Pay Per Click?

With all of the free options out there, many companies are hesitant to pay for traffic for their websites. But, pay-per-click (PPC) advertising can be an extremely powerful tool, allowing you to increase your exposure, grow your business and get access to clients who may otherwise have never found you.

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Internet Marketing

How Is Your Technical SEO?

You can have top quality content created by the best marketing minds in the business, but if your website is not up to technical snuff, you will still not win the conversions that you want. Make sure that your site satisfies all of the following to secure high spots in the SERPs and the traffic that you need to succeed.

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Internet Marketing

Retaining Customers with Email Marketing

Businesses place a tremendous amount of emphasis on customer acquisition.

However, it's easy to neglect your most valuable group of prospects: the people who have purchased from you before.

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Internet Marketing

Google+ Changes Have Strong Implications for Local SEO

In a recent branding shift, Google repositioned its social network, Google+, away from its Local Business services.

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Internet Marketing

Essential Keyword Optimization Locations

Best practices for search engine optimization and content marketing are constantly evolving. With seemingly endless improvements to technology and user experience, it has become difficult to stay ahead of the curve and maintain online visibility using the most up-to-date digital marketing tactics.

However, one SEO technique has withstood the test of time and remains an important aspect of any content strategy: keyword optimization.

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Internet Marketing

Online Reviews: The New Word of Mouth

Ask local business owners what their most important marketing tool is, and you'll mostly get replies based around the idea of "word of mouth".

It's true: referrals will always be an important way to gain new clients. But the way in which businesses can gain referrals is changing with evolving digital technologies. In fact, according to industry leader Search Engine Land, 88% of customers trust online reviews as much as personal recommendations.

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Filed under:
Web Design

Create a Simple Path to Sales with UX Design

Imagine you're looking for a new restaurant to try in town. You and your partner hop on Google to see what's in the local area.

You click on a website for an Italian place right around the corner with a bunch of strong reviews. Their website looks great and the pictures of the interior are wonderful — seems like a good spot for a lovely evening.

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Internet Marketing

Why Your Search Rankings Fluctuate

"But...I was on the first page yesterday!"

This is commonly exclaimed among business owners when checking into their search engine rankings. Most don't understand how they lose position for an important keyword, especially if they have held a top spot for a long time.

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Web Hosting & Email

Close the Gate! Ensure Email Protection with a Firewall

Purging your inbox down to the magical number "0" may be one of the most relieving feelings of the modern age.

For the brave few who are able to accomplish this daunting feat, it's a well-deserved moment of glory and a cause for celebration. Sadly, an empty email account is rarely attained.

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Web Hosting & Email

What Web Hosting Option Fits Your Needs?

The world of web hosting is diverse and confusing, filled with a variety of options and providers.

It may seem like a difficult service to fully grasp. And as a small business owner, the way you decide to host your website can make or break your online brand.

Today's standards for website speed and user experience are higher than ever — if your site doesn't meet expectations, consumers will leave and go to your competition.

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Filed under:
Web Development

Development Reference Guide: On-Site SEO Checklist

When creating a new website or redesigning an old one, it's essential to build it with search engine optimization principles.

By programming a site from the start with SEO as a primary concern, you'll give it the best possible chance at achieving a high ranking.

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Filed under:
Web Design

Using All Stock Photos? Your Business Won't Stand Out

You can spot them from a mile away. Perfectly posed, manufactured, ingenuine pictures of people smiling way too much while at the local auto repair shop.

These pictures make consumers cringe. They allow you to be easily overlooked, forgotten about, and cast aside by the average customer shopping around on different websites.

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Internet Marketing

5 Powerful Call-to-Action Styles

Your website's content looks great, is well-written, and is useful to your client-base. It's informative and gives potential customers the details they need about your company's brand, including your mission, values, and core products or services.

But your phone isn't ringing as often as you'd like, and the amount of new customers from your website is strangely low for the volume of traffic it receives.

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Filed under:
Web Development

Are Slideshows Worth the Valuable Space?

By the year 2014, slideshows were used for business websites by designers across the globe. But like other design trends, it was a long-running fad that has steadily lost its appeal.

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Internet Marketing

Be Found When Your Product Is Searched

Designing an effective PPC Advertising campaign is part science, part art. By blending the technical with the creative, our digital experts will build a results-driven strategy to maximize leads, conversions, and ROI.

We'll make sure potential customers see you — not your competition.

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Internet Marketing

6 Essential Tips to Optimize Your Google Listing

Consider these facts: Consumers use smartphones now more than ever; Mobile searches have surpassed desktop and will continue to increase; Smartphones have built in GPS.

Google knows all of this, and caters to its mobile users by prioritizing search results to an individual's exact location.

What does this mean for local businesses?

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Web Development

Why Your New Website Is an Investment — Not a Cost

Whether businesses want to admit it or not, the marketplace is now firmly in the digital world. Thanks to the simplicity of search engines and the power of mobile devices, consumers do the vast majority of their product research and business discovery on the web.

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Internet Marketing

4 Keys For Pay Per Click Campaign Success

The groundwork for a high-performing Google AdWords Pay Per Click advertising strategy is so simple, yet so elegant.

So obvious, yet so obscure.

So easy to understand, yet so easy to overlook.

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Internet Marketing

How to Use a Compelling Story for Effective Marketing

Your content strategy should operate on this basic principle: the longer a person stays on your website, the greater likelihood of generating a sale.

A proven writing technique for keeping readers on your site and maintaining their interest is to think of your content like a story.

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Filed under:
Web Design

4 Steps to Save Your Website from Mobilegeddon Doom

In a recent algorithm change dubbed "Mobilegeddon", Google has officially instituted a search ranking shift towards prioritizing responsive websites — and Bing will soon be implementing their own mobile-friendly update in the coming months.

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Web Design

“Mobilegeddon” is Upon Us, but the World is Far from Over

The day was April 21, 2015.

On that fateful Tuesday, fear was cultivated within businesses owners everywhere.

This was the day that Google proclaimed doom upon all non-mobile sites.

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