We've all heard the cliche: content is king. Content is what tells search engines that you are relevant and deserve high placement in the results page.Read More »
Which do you respond to better: a generic invitation or one that is addressed to you, from someone who seems to know who you are and what you need?Read More »
Your landing page is the place where prospective customers form their first impression of your company and your product. When they first arrive, they have little investment in who you are or what you have to offer.Read More »
Imagine you're looking for a new restaurant to try in town. You and your partner hop on Google to see what's in the local area.
You click on a website for an Italian place right around the corner with a bunch of strong reviews. Their website looks great and the pictures of the interior are wonderful — seems like a good spot for a lovely evening.Read More »
You can spot them from a mile away. Perfectly posed, manufactured, ingenuine pictures of people smiling way too much while at the local auto repair shop.
These pictures make consumers cringe. They allow you to be easily overlooked, forgotten about, and cast aside by the average customer shopping around on different websites.Read More »
In a recent algorithm change dubbed "Mobilegeddon", Google has officially instituted a search ranking shift towards prioritizing responsive websites — and Bing will soon be implementing their own mobile-friendly update in the coming months.Read More »
The day was April 21, 2015.
On that fateful Tuesday, fear was cultivated within businesses owners everywhere.
This was the day that Google proclaimed doom upon all non-mobile sites.Read More »